Portfolio

Branding & Website

Grateful Connections

Malinda Leonard of Grateful Connections was seeking a visual identity and website that matched her goals for her new venture. Grateful Connections is a community for women in business that offers networking, professional development, and opportunities for growth through real connection in a welcoming atmosphere.

(More project details coming soon!)

Branding

J. Berens Pottery

Jessica Berens of J. Berens Pottery is an independent artist in the Chicago area that creates handmade, functional pottery that elevates everyday moments. Her beautiful new branding and custom website gives her business a more polished, professional look that emphasizes the cozy, coastal vibe she loves with elements of nature incorporated throughout.

Primary Logo
Color Palette
Horizontal Logo
Mood Board
Responsive Website Design
Branded Gift Bag
Website Design

Sheridan Singers

Branding

The Sheridan Singers is an a cappella choir located in Chicago’s North Shore. The group had been using a DIY logo for years and was in need of a refresh that would better represent their standing as a high-quality choral ensemble.

The new logo creates an S shape with two semi-circles symbolizing the “choral arc” (the shape a choir stands in when performing).
The musical note motif in the center of the logo symbolizes the group singing in 4-part harmony.
The thick/thin curves of the letter “S” were inspired by the gentle curves of Sheridan Road, a well-known thoroughfare in the North Shore area.

The music note element is embraced by the shapes of the letter “S” to create a feeling of camaraderie and togetherness.

The font is tall and elegant with subtle styling that mimics the shape of the letter S in the symbol.
The color scheme was inspired by Lake Michigan - an integral part of the scenery in Chicago’s North Shore.