Branding & Web Design Packages
MEANINGFUL DESIGN THAT HELPS YOU BUILD TRUST AND CONNECT WITH YOUR AUDIENCE
SPOTLIGHT PACKAGE
Branding
By diving into your values, goals, and industry I’ll design a custom visual brand identity suite that’s rooted in research and strategy - all designed to connect with your target audience.
In-depth questionnaire
Strategy session and research
Creative direction (including mood board, curated color palette and typography direction)
Complete brand identity suite (including primary logo, secondary logo, and logo mark)
Comprehensive branding guidelines document
Marquee Package
Branding + Web
The full package includes everything in the “Spotlight” branding package PLUS a custom-designed Squarespace or Wix website that showcases your new brand and will be easy for you to update on your own in the future.
Custom Squarespace or Wix website design
4 website pages built for you
Mobile responsive layout
Basic SEO
Custom 404 page
Custom website icon
Domain setup/transfer
Online Logo File Portal
Download your new logos in the right format depending on the use. Need a one-color logo for a window decal? Or a full-color logo for a brochure? You can search, filter, and preview your logo files in this easy-to-use program. No need to stress about understanding the different sizes and file formats. The portal will do the work for you.
My Focus: Make it Easy for You
When I’m designing for you, my ultimate goal is to make sure the final product is not just beautiful, but easy to use in the future.
I want you to know how and when to use your new logo files and color palette so you can show up consistently for your target audience.
I want you to feel confident telling people to visit your website, knowing that it looks beautiful and it’s up to date because you are comfortable making changes when needed! OR, if you’d prefer to never touch your site again, I offer ongoing website updates and maintenance through my retainer packages.
FAQs
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I can certainly design a website that will coordinate with your existing logo, but I prefer to start from the ground up and craft a brand that is rooted in research and strategy. By starting from scratch, we’ll establish a strong foundation that is intentionally designed to connect with your audience.
That said, if you already have a strong brand with a clear creative direction and defined usage guidelines I’d be happy to chat about how/if we can work with what you have.
If you have questions about your specific circumstances please reach out!
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If you are an artist or performer, you may not necessarily need to utilize a logo/brand. Sometimes using your name in a coordinating font at the top of your website or on your business cards is all that is needed to project a professional appearance.
Of course, if you are looking to promote yourself with a more distinctive brand I'd love to work with you on a design that will reflect your unique personality and goals.
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Domain name
Squarespace/Wix subscription
Professional photography
Copywriting (all of the words on your website)
Legal policies (terms and conditions, privacy policy, etc.)
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That’s ok! In order for this process to run smoothly, it's essential that we work well together and trust each other. I'll need to rely on your valuable experience and insights to inform my design decisions, just as you’ll need to trust in my expertise. If we don’t connect I will do my best to refer you to someone else.
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You will need to subscribe to Squarespace or Wix in order to launch your site. However, I will be building your new site within my account, and will transfer everything to you (and connect your domain name) upon launch. As we get closer to launch time I will supply you with instructions for creating and upgrading an account.
If you already have an existing Squarespace/Wix website, that's great! I'll still build your new site on my account and transfer it to you when you're ready to go live. That way you won't experience any down time while the new site is being built out.
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That’s fine! I offer ongoing website maintenance through my retainer packages. Just send me an email with your updates to me and I’ll make the changes to your site.
Need ongoing graphic design or website maintenance?
My design retainer packages give you a set number of hours each month to take care of those smaller design projects taking up space on your to-do list. This can mean website updates, print ad design, social media graphics, or even photo editing. Take advantage of a discounted rate and feel confident knowing I have time set aside for you each month.
