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Branding
J. Berens Pottery
Jessica Berens of J. Berens Pottery is an independent artist in the Chicago area that creates handmade, functional pottery that elevates everyday moments. Her beautiful new branding and custom website gives her business a more polished, professional look that emphasizes the cozy, coastal vibe she loves with elements of nature incorporated throughout.
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![J. Berens pottery logo]()
Primary Logo
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![Pottery color palette]()
Color Palette
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![Pottery price list with custom logo]()
Horizontal Logo
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![Pottery Mood Board]()
Mood Board
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![Mobile web design for pottery artist]()
Responsive Website Design
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![Branded gift bag for pottery]()
Branded Gift Bag
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![Pottery website design]()
Website Design
Jessica’s new brand reflects her emphasis on natural, organic shapes and flowing designs, and reinforce the unique, one-of-a-kind quality of her work.
This color palette of soft creams, grays and blues creates a sense of tranquility and comfort.
A script font in a handwritten style adds a custom look and feel and is reminiscent of the signature on the bottom of the pottery pieces.
The graceful movement of the letter J swoops into a leaf shape to incorporate themes of nature reflected in the pottery.